Nowhere is more apparent than the massive growth within the online marketing advertising sector. The effects of lockdowns and quarantines forcing companies to operate remotely and keeping people at home shone a light on increased software use, digital reliance, and online advertising. Before the pandemic, the largest companies in the world were already tech giants. All of the big five have fought for and earned revenue from software services, but the growing advertising slice of the pie had become dominated by the duopoly of Facebook (NASDAQ:FB) and Alphabet (NASDAQ:GOOG). Now, that media advertising market has grown to US $100 billion largely on advertising revenue and digital ad spending that are both forecasted to keep increasing.